Live nation entertainment

$500M+ in presales, 1M social impressions, and exclusive Citi fan experiences—bringing brands and tours to life.

I acted as the bridge between financial brand partners and artist teams, preparing offers, managing approvals, and ensuring seamless collaboration. I oversaw integrated marketing campaigns across social, email, web, and OOH channels, making sure the brand was authentically featured in artist tour promotions.

I partnered with experiential teams to produce Citi-branded fan lounges in select cities and curated influencer collaborations to amplify reach. These efforts generated $500M+ in presale revenue, nearly 1M social impressions, and hosted 50+ fans in sold-out lounge experiences.