Alessandra Robinson is a Marketing strategist based in New York.

I’m a brand and campaign strategist with a passion for creating experiences that connect people to the things they love. Over the past several years, I’ve led high-impact campaigns across music, live events, and beauty—driving over $1B in presale revenue at Live Nation, elevating Macy’s Beauty portfolio to $205M in annual revenue, and generating millions of impressions through thoughtful, omnichannel marketing strategies. I thrive at the intersection of creativity and data, collaborating with teams and partners to craft campaigns that are as memorable as they are measurable.

When I’m not building brands or crafting campaigns, you can usually find me planning my next trip, walking my toy poodle, dancing, reading, or rock climbing. I’m endlessly curious and love trying new things—whether it’s tasting a new cuisine, exploring a hidden corner of the city, or picking up a hobby I’ve never attempted before. I value experiences, connection, and a little bit of adventure, and I bring that same energy and curiosity to my work every day.